Macro

B2B · Product/Brand

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Macro is a process creation and management tool primarily for Operations teams. We led design to evolve Macro from conception to launch, collaborating closely with the co-founders and engineers.
Outputs include: product strategy, UX/UI design, visual design, web design and development, design system, icon design, logo design, and marketing materials.

Remotion

B2B · Product

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Remotion is a virtual office that facilitates casual conversations through coworking rooms and shared music. It was a macOS application that allowed users to pin their teammates to the dock, providing background awareness of each other's activities.
We led product design in the Core Experience team, tasked with implementing focused enhancements to the product's core experience. Working alongside five engineers, our collective aim was to boost user retention and encourage word-of-mouth promotion of Remotion.

Trustworthy

D2C · Product

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Trustworthy serves as the Family Operating System® designed to keep families organized and prepared, all in one place.
Our responsibilities included enhancing all aspects of the product, including the web app, iOS app, and the design system. Trustworthy posed challenges in system-level problem-solving, given that many features and components were distributed across various platforms.

Touchpoint

Nonprofit · Brand/Web

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Touchpoint Interaction Design Conference is a part of Simon Fraser University and the School of Interactive Art and Technology. Touchpoint is ran annually with each year having its own visual identity for their website.
We were commisioned to conceptualize the year's theme and build the website for Touchpoint 2019. Outputs include brand concept, visual identity, motion design, and web design/development.

Series

D2C · Logo

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Series' ambition was to push forward the notion of "Personal Computers" to mean "Personalized Computers." The logo represents the winding path our ideas take as we follow a train of thought, through a form that blends fluidity and oneness.
The logomark features a series of serif 'S's arranged diagonally within a sphere. This creates a dynamic movement and a distinctive pattern, reminiscent of unique identifiers like DNA helices or fingerprints.

Seven.me

D2C · Product/Brand

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Seven is a health-focused startup building a system of products and services that make health mastery accessible to all through behavioral health coaching.
We led design for Seven’s digital offerings by owning the end-to-end experience of multiple projects while collaborating with cross-functional stakeholders.
Main responsibilities include revamping the client-facing mobile app, improvements of their internal tool, and exploring visual concepts for their physical onboarding toolkit.

Instaread

D2C/B2B2C · Product/Brand

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We supported Instaread to help solve user experience and interface problems, as well as making visual design improvements throughout the platform. During our contract, we worked on various parts of their iOS app, web app and website as well as numerous marketing materials.

Breast Cancer Hawaii

Nonprofit · Logo/Brand Guidelines

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For a duration of 4 months, we provided design advisory for Breast Cancer Hawaii. During this time, we designed logos for multiple programs and created brand guidelines that reflect their concepts.
This is one of the logos we designed for their program—Hearts for Ohana.

Nikkei Centre

Nonprofit · Logo

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The inaugural edition of the Nikkei Farmers’ Market “産地直送” was held in the Japanese Garden at the Nikkei National Museum and Cultural Centre in Burnaby, British Columbia.
The organization held a logo design contest as they kick off the second year of their farmers' market. This was our proposal for their new logo, to symbolize the local community's togetherness and cultural celebration.
Unfortunately, the organization decided not to update their logo due to internal reasons.

About

New Fiction is a multicultural design studio by Kosuke Futsukaichi, specializing in digital product and brand design. We're based in Tokyo, and work globally.
With our multicultural background and experience working with companies in various fields at large and small scale, we design apps, websites, design systems, visual identities, and print materials.

Get in touch

A new project, an idea, or just a conversation. Please reach out via email: business@newfiction.org or connect with us on LinkedIn.

Product

  • Product Strategy
  • Information Architecture
  • UX/UI Design
  • Visual Design
  • Icon Design
  • Prototyping
  • Brand

  • Brand Strategy
  • Art Direction
  • Graphic Design
  • Logo Design
  • Package Design
  • Web Design